Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Technology speeds up our world, enabling faster turnaround times, streamlined efforts and near-instant transactions. At the same time, today’s consumer is more interested in buying the right item than ...

QR code creation has surged by over 200% in the past year. The retail industry in particular has largely embraced these 2D barcodes to elevate shopping experiences, using the technology to access ...

In 2019, New Balance piloted placing QR codes on an exclusive run of basketball shoes. Wearers verified their purchase via a chip-embedded “Real Chain” card that recorded ownership and authenticated ...

Benjamin Claeys is CEO of QR TIGER, MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. The idea for QR codes was first conceived to help track automotive ...

Uniqode reports QR codes reduce friction for brands by simplifying customer onboarding, enhancing engagement during January's ...

For more than five decades, Global Standards 1 (GS1) meant one thing: the barcode. That familiar pattern of stripes changed how goods move around the world. Today, the standards are growing. They now ...

QR codes went from zero to hero during the pandemic. But are people still using QR codes as much now that the pandemic is under control? Apparently so. During the first half of 2022, Bit.ly saw a 152% ...

The next era for retail is already underway, and it all starts with the simple but powerful scan of a code. Nearly 50 years ago, UPC barcodes changed the game for retailers everywhere, and now we’re ...

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