Then, move into goals for each team supporting the launch. For example, Marketing should set measurable KPIs for revenue generation, and Customer Success should set goals related to customer ...

Are you a print subscriber? Activate your account. By Jon Springer - 20 hours 34 min ago By Garett Sloane - 23 hours 26 min ago By Ad Age Staff - 23 hours 51 min ago By Erika Wheless - 1 day ago ...

Are you ready to launch your first paid product but feeling nervous ... leverage social media marketing and deliver excellent customer experience.

Strategic timing is a critical factor in the success or failure of innovative product launches. While cutting-edge technology ...

A product launch success determines 81% of a drug ... they can make considerable savings on marketing budgets.” According to Hale, the number of available resources should not be the primary ...

When you spend time marketing your product or program while you're actively developing, you ensure that you'll have an audience ready to listen when you're ready to launch. Launching something without ...

Timing your product launch to match seasonal demand is a proven ... Tip: Start your Valentine’s promotions in late January and extend into February to catch early planners and last-minute ...

The new marketing campaign supports the launch of a spring beer called Cold Snap ... ties into Facebook is a smart move for Sam Adams to get the word out about its new product through a combination of ...

The Cupertino-based tech giant is reportedly gearing up to launch the device next ... provide counsel for LG Xboom's product development, design as well as marketing. The South Korean conglomerate ...