The brand's new Pride collection, available on May 16, features rainbow hues on bags ... The designs are done in an ombre palette that's incorporated on T-shirts, a tank top, and pull-on shorts.

The original Rainbow Pride Flag featured eight colors ... stripes that range from orange to white to pink in a kind of ombre ...

Rainbows are a common motif during this time, and they often emerge suddenly on company logos or as Pride stickers on Instagram. These corporations’ rainbow attire can seem like a good thing ...