Different price-promotion types have different influences on sales and brand perception in the premium automotive market. Direct-price reduction has the strongest positive impact on sales numbers.

the four important components of a typical marketing mix include Price, Product, Promotion and Place. Nevertheless, these days, the concept of marketing mix has greatly evolved to include some ...

We believe these price cuts are another good move ... Backed by decent marketing and a steadily improving product line, GM is poised to maintain some momentum in the second half of 2005.

Most consumer products (69%) have the same price online and offline, according to a recent report from Anthem Marketing Solutions. However, when there is a price difference between the two, 65% of the ...