The campaign, which launches next week online, shows how the spray can help fill unsightly cracks, with bum cleavage being considered. Samantha Balloch, senior brand manager for Polycell, said: “We ...

The campaign spans TV, radio, online, print and social media and targets "people who take pride in their work and want to do a job properly using the right tools". The TV spot has been created by Matt ...

Plug It Polyfilla (£5.11, Polycell) is brilliant for filling awkward and hard-to-fill holes where conventional filler wouldn’t work. You simply cut off how much you need, knead it (wearing protective ...

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

In the 4 months since the relaunch began, Polycell has shown a £1.44million gain. That's an increase in market share from 53.6% to 56.9%, without any marketing or promotional support. That's an ...