Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast advertising is undeniable. Podcasts boast an impressive revenue rate, with a ...

Amaze Media Labs has introduced Trailergram, a new ad product designed to help podcasters acquire and keep a dedicated audience. Utilizing AI targeting, Trailergram displays podcast ads on ...

Ads that appear in video podcasts are alluring for visually-minded marketers but may perform worse on the whole than ...

Podcast advertising continued its rapid expansion in Q4 2024, with total ad spend rising 19% year-over-year, according to Magellan AI’s Podcast Advertising Benchmark Report. The study, which analyzed ...

Podcasts aren’t going anywhere. The audio-first entertainment format is now attracting a wider swath of users than it ever has, while spreading across a mix of media channels. In 2021, 82 million ...

A new survey from podcast ad agency Oxford Road finds a lack of clear measurement metrics across audio and video platforms is giving advertisers pause. By Caitlin Huston Business Writer While video ...

Podcast ad revenue in the U.S. — after seven years of double-digit growth — hit a slowdown in 2023, with overall spending increasing 5% to $1.93 billion, according to a new report. The tepid growth in ...

STOCKHOLM, Nov 16 (Reuters) - Music streaming company Spotify (SPOT.N), opens new tab on Thursday said it will launch its advertising marketplace for podcasts in five new markets, including Sweden and ...

We live in a time of information overload. Just last week, I got sucked down an internet rabbit hole and now know far too much about Swedish infrastructure (I live in New York). And the advertising ...

It’s safe to say that Alex Jones and Oprah, who both host their own podcasts, will tackle the same subject matter in very different ways. But the Global Alliance for Responsible Media (GARM), an ...

Seeking creators for a series of short, conversational, comedic and Informative podcast-style ads to be used on social media platforms like Instagram, TikTok, and Facebook, as well as on YouTube ...