“The market is changing, and so is the consumer,” said Marco Crola, chairman and CEO of Pirelli, while introducing the company’s latest tire offering, the Scorpion A/T Plus. For a company that built ...
To introduce the Scorpion ATR, Pirelli had gone out of its way to give the media a chance to experience the virtues of this newly designed tire, constructing an "off-road course" on a flat dirt field ...
LAS VEGAS — Pirelli & C. S.p.A. has long touted its tires as original equipment on many of the world's finest automobiles, but with its new Scorpion All Terrain Plus light truck and SUV tire, it's ...