Philip Morris International Inc. (NYSE ... Currently, this strategy is bearing fruit - in Japan, for example, more than 20% of tobacco users have already switched to IQOS. The industry competition ...

Japan Tobacco Inc., which is already struggling to keep up with competition in the heated market for alternative smoking devices. A renewed effort to combine Philip Morris International Inc. and ...

Philip Morris has developed Iqos, its heat-not-burn devices that use tobacco sticks, which have gained significant market share in major markets around the world like Japan, and the company even ...