Under Panayiotou, last year Pfizer ran its first-ever Super Bowl ad, titled “Here's to Science.” Despite the hit in public perception, the 175-year-old company has continued to make money.

A year after making its Super Bowl commercial debut, Pfizer is back with a 60-second spot for the 2025 game featuring a kid fighting cancer like a boxing champion. Set to LL Cool J's "Mama Said ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Pharma and health-related Super Bowl ads made quite the splash this year — serving as some of the top-scoring ads overall — but they weren’t immune to criticism. Several ads — including Hims & Hers’ ...

Super Bowl Sunday is the biggest day of the year ... as a kid "knocks out" cancer and makes his return home. The ad, which says Pfizer is "fighting for sight cancer breakthroughs by 2030," is ...

Dawn points to Pfizer’s “Knock Out” ad ... Dawn points to another Super Bowl ad. “Liquid Death through its ‘It’s Safe for Work’ spot (the 3rd most engaging ad of the night ...