If you need help choosing a topic for you upcoming speech then check out our list of 15 easy persuasive speech topics for college students. What we say can have a great impact on someone and can ...

Opinions expressed by Entrepreneur contributors are their own. When it comes to persuasion, likeability is key. Consider the last time someone persuaded you to do something. Odds are you appreciated ...

Opinions expressed by Entrepreneur contributors are their own. Whether you’re convincing your boss to fund your project or your preschooler to wipe his own hiney after using the bathroom, persuasion ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

Persuasive communication examines how messages are crafted and delivered to influence attitudes, preferences and decision-making in consumer contexts. Central to this field is the notion that ...