Several major retailers nearly doubled their volume of emails sent to customers and prospects in August. While personalized emails are increasing, retailers have yet to meet customer expectations, ...

You’ve spent hours crafting the perfect email marketing campaign. So you feel pretty discouraged when most of your emails end up in spam folders next to emails about extending car warranties. That’s ...

Email marketing has been around for quite some time, and it’s an effective marketing tool. A study by DMA.org.uk found that for every $1 spent on email marketing, the average return on investment is ...

Missed our webinar on email personalization? With email the undisputed marketing ROI leader, you won’t want to miss this panel of experts and learn how personalization can dramatically increase open ...

Above the Treeline is testing a new addition to its Edelweiss suite of services for independent booksellers. Edelweiss360 is a bookstore-to-consumer marketing tool that will allow booksellers to ...

Pinterest is one of the most personalized sites in the world, thanks to the incredible amount of data its users volunteer and a data science team that just keeps on growing. But user engagement isn’t ...

Cold messages are part and parcel of every recruiter’s day. It’s the way that we connect with new candidates, and we couldn’t survive without them. What’s pretty shocking though is that almost 90 ...

Phishing attacks are about to get a whole lot more convincing. A new report warns that scammers are now using AI to scrape information about you from your online profiles in order to send ...

More than one million low-income uninsured people are eligible for zero-premium cost-sharing reduction (CSR) silver plans through the Affordable Care Act (ACA) Marketplaces. However, many are not ...

70% of simulated landing page interactions involved branded content. Microsoft was the most common brand, accounting for 25%, followed by LinkedIn, X, Okta, and Amazon. 82% of the top 20 clicked links ...