Actual SEO Media, Inc. examines how Google Ads’ intent-first model and automation are reshaping paid search strategy ...

Marketers spent more on paid search advertising in September compared with August, according to data released this week. Skai regularly releases data tracking the amount its clients spend on a monthly ...

B2B marketers love search marketing and there’s a good reason. Search is a major part of most buying processes. It’s such a vital element of the buying process that it can actually be difficult for ...

Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.

Master paid search with essential tips to question assumptions, analyze data, and optimize campaigns effectively.

Portside Marketing has announced the expansion of its service offerings to include Google Ads Management, formally integrating paid search advertising into its existing search engine optimization ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

Content marketing produces 3x more leads per dollar spent than paid search advertising, offering exceptional value for small businesses with tight budgets. While PPC offers quick visibility, content ...