The start of a new year signals more than resolutions – it’s a critical moment for PPC professionals to reset, refocus, and ...

PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign ...

Our client is a high-growth fintech scale-up revolutionising how small and medium-sized businesses access funding. Headquartered in London with thriving teams in Cape Town, Bristol, and Lublin, they ...

BigQuery is one of the most underutilized tools in PPC. While data professionals have been leveraging data warehousing and Structured Query Language (SQL) for years, many PPC specialists still rely on ...

I always ask the same hypothetical question to friends and coworkers: If you were 20 years younger with the hindsight you have, what career path would you take differently? It’s fairly easy to look ...

Set up and structure Google Ads accounts according to best practices. Maintain account cleanliness and compliance with Google Ads policies. Manage audience lists, exclusions, and tracking parameters.

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. How much should you spend on ...