SEO and PPC both have a goal in common: attracting people to your website. A holistic approach to search will help you to navigate an increasingly complex landscape. By combining forces, you have an ...

Quick: What do ground-penetrating radar, hydraulic tie-rod cylinders, and third-party PPC software platforms have in common? Not much, really—but all three are examples of B2B (business-to-business) ...

In the example below, we will be alerted if our PPC revenue drops by more than 20 percent from the previous day. In this example, the alert would include all of PPC channels combined: You can ...

Since the 2011 SEMPO State of the Market Survey was released back in March, I keep revisiting this one nagging data point, one that may be a sign for the reality of future marketing endeavors across ...