Before getting into the more detailed elements of a local PPC (pay-per-click) account and why it is important, you need to know what a local PPC account is. This type of PPC account targets customers ...

PPC (pay-per-click) advertising seems simple on the surface. However, after years of creating PPC campaigns, I can tell you this isn’t the case. While you can sit down and create a PPC ad in a few ...

Every pound wasted in a PPC campaign could have been used to convert a click. Wasted ad spend is a missed opportunity to get real results. What's happening is you are spending money on irrelevant ...

This post explains the value of PPC calls, how the industry is preventing call fraud in PPC (with video interviews), and how you can prevent call fraud in your campaigns. BIA Kelsey predicts that 169 ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

Have a previously rocking PPC campaign that's now tanking? Here’s how to identify what's going wrong and how troubleshoot to victory. Today’s #AskPPC question, which comes to us from Momna in ...

Discover how to create an AI feedback loop that enhances your PPC campaigns by using real-time data to drive smarter decisions. Are your PPC campaigns delivering the results you need? AI can help—but ...

Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With ...

While pay-per-click advertising is a useful strategy for businesses to increase traffic to their websites, if a PPC strategy isn’t carefully considered from beginning to end, a company may find itself ...

Consult PR Inc., released an update from its ongoing AI series addressing how AI-enhanced pay-per-click programs perform when ...

Opinions expressed by Entrepreneur contributors are their own. With the power of search engine optimization (SEO), it’s possible to shape your business website. You can dominate the search engine ...