CHANTILLY, Va—While traditional OTA broadcasting still garners the majority of TV marketing bucks, the OTT TV market is the fastest growing segment when it comes to attracting advertisers, who prefer ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Bret Brase, managing director at Progress Partners. Over-the-top (OTT) television ...

NEW YORK—Despite wider worries about the economy, a new survey is forecasting relatively healthy growth for CTV/OTT ad spending with two in three advertisers using CTV/OTT planning to increase ...

Five streaming services — Hulu, HBO Max, Discovery+, Paramount and Peacock — accounted for 65% of over-the-top (OTT) ad spending last year, per a new MediaRadar report shared with Marketing Dive.

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. Over-the-top (OTT) media platforms—which provide video, ...

Welcome to our new series, AdExplainer, where we offer the definitive take on advertising’s most puzzling topics, foundational acronyms and emerging trends. Even though connected TV (CTV) has been a ...

Two in three advertisers using CTV/OTT will increase spending, with an average increase of 23 per cent, according to the 2023 CTV/OTT Advertiser Survey from market intelligence specialist Advertiser ...

As the fight for eyeballs intensifies, we are seeing more and more companies diversify their monetization strategies to include ad-supported revenue models that scale their advertising offerings and ...

Talk about a perception gap. While 70% of sellers believe they provide enough data for streaming ad campaigns, just 39% of buyers agree, according to a survey of 608 buyers and sellers conducted by ...

Opinions expressed by Entrepreneur contributors are their own. There are massive changes on the horizon for marketing agencies, specifically with respect to digital advertising. Due to the pandemic, ...

Coca-Cola's over-the-top (OTT) ad spend surpassed $15 million in the past four months. The company spent the most among all the large food and beverage brands on OTT advertising between October 2021 ...

OTT has become the fastest growing ad medium in local markets. (Photo by Katherine Frey/The Washington Post via Getty Images) BIA Advisory Services released their latest local ad spending report for ...