Netflix Inc. said 70 million viewers are watching its shows with advertising every month, nearly double the total from May.More than 50% of new subscribers are opting for Netflix’s ad-supported plan in the countries where it is available,

But advertising is beginning to make more and more sense, for both Netflix itself and its members. For Netflix, ads bring in another reliable revenue stream. As a matter of fact,

The streaming giant said Tuesday that its ad-supported tier now reaches 70 million users around the globe, compared with the 40 million it revealed in May and the 22 million it cited in January - a growth trajectory that big marketers want to see before they take Netflix's advertising options more seriously.

The company said more than half of new sign-ups in countries where Netflix offers ads are for the cheaper ad-subscription tier.

Netflix said on Tuesday that its ad-supported tier now has 70 million monthly active users globally, nearly doubling the number reported earlier this year. The streaming giant is experiencing a faster rate of adoption for its ad-based plan,

Netflix stock closed at a new record Tuesday afternoon, after the company announced that its advertisement-supported subscription tier has hit 70 million global monthly active users. Netflix said on Tuesday that “over 50% of new Netflix sign-ups are for the ads plan in ad-supported countries.