Barbie, the iconic fashion doll launched by Mattel in 1959, has long been a beloved toy for generations of children. However, her exaggerated proportions and glamorous lifestyle have sparked ...

“Mattel saw Barbie as she’s always been – a model of aspiration,” McKnight told the Most Contagious event (London, December 2023). “Moms, on... We’re long-term subscribers to WARC and it’s a tool we ...