Starting your fragrance collection? These 20 MUST-HAVE perfumes will help you build a collection that’s both affordable and ...

The best perfumes of 2024 saw us dousing ourselves in vanilla-laden scents, and while gourmands are certainly not going anywhere in 2025, they've taken on a whole new tasty identity. The must-have ...

On a recent work trip, journalist Chloe Burcham realised every beauty editor in attendance was wearing the same signature scent… As a beauty journalist who tries nearly every perfume that’s ...

Scent has a way of locking in memories. A whiff of a familiar perfume can bring back a summer romance, a city you once wandered, or the feeling of getting ready for a night out with your best friends.

That’s exactly what shoppers are raving about with Pacifica’s Island Vanilla Perfume. This $20 favorite promises to wrap you in a sensation so familiar, one customer swooned, “It smells like ...