Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for ...

"It's extremely challenging for advertisers to even show an ad to potential users not to mention the possibility of conversion" "Think of producing ads for mobile games as a mash-up of knowing what ...

As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by ...

Google has made advancements in mobile ad formats around AI-powered tools and privacy-based measurement solutions for iOS app advertisers that provide advertisers with three ways to improve mobile ...

YuMe, Inc. (NYSE: YUME), a leader in brand video advertising software and audience data, today announced the availability of an immersive mobile vertical video ad format for brands and advertisers.

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% ...

Pinterest attracts users who want inspiration and solutions, not passive browsing. The platform now reaches 600 million monthly active users, many of whom arrive with clear intent to research, plan, ...

But that conversation interests me much less than what is missing from the dialogue, namely how advertisers will use the impetus of mobile ad blocking to make ads that are more interesting, better ...

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for ...

Behold, the medium rectangle ad banner (also known as a mid-page unit, or MREC), a wondrous 300x250 pixel digital canvas that has captivated and charmed audiences for years! A rectangular gem; not too ...

Search engine marketing (SEM) is still a key element for increasing visibility and engagement in a digital environment that's becoming more and more competitive. For this reason, I cannot overstate ...