Shake Shack has launched its first-ever loyalty program for app users. The eatery’s app users can enjoy small or large sodas for just $1. No promo code or additional purchase required. These savings ...

The company wants to keep customers engaged through technology, but it betrays a brutal truth about what loyalty really means. I suppose, on a long-enough time scale, every business comes to the ...

Shake Shack will launch its first-ever loyalty program later this year as part of a broader technology push aimed at driving repeat visits and deeper customer engagement.

I suppose, on a long-enough time scale, every business comes to the conclusion that the thing it needs most is a customer loyalty program. On the one hand, it makes sense. If you incentivize customers ...