For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...

Besides, there are no plans to delete Windows Maps and Movies and TV apps from the Microsoft Store, so those in need can still download them at anytime after a clean Windows installation.

“They built Microsoft TV, they demoed it for us, they asked for rate cards but then said ‘ooh ah, that’s expensive,’” said one senior media executive who had been involved in the talk ...