Lipstick, historically associated with femininity and women’s beauty routines, is breaking gender boundaries and rapidly becoming essential in many men's grooming kits. In recent years, makeup trends ...

Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup. Case in point: A TikTok showing Buquen applying foundation and blush on a ...

If you want to conquer the perfect winged liner or find out if the newest product on the market is worth the money, look no further than YouTube. Beauty bloggers have become the go-to source for all ...

Today we see makeup as mainly used by women and in many work settings, women are expected to wear makeup and are considered unprofessional if they don’t. Why? It’s seen as a standard of looking “clean ...

Former baseball pro Alex Rodriguez is not your typical makeup customer. Straight, Gen X and traditionally masculine, he’s perhaps one of the last celebrities you would expect to launch a beauty ...

It's no secret that beauty standards are largely held up to women. So much so that we hardly think twice about prodding our faces with brushes and pencils. For many of us, applying makeup on our faces ...