Empower Media and Ocean Media have merged to form Empower Ocean Media Group, the second-largest independent media agency in the U.S. with $1.5 billion in billings. The new group employs 400 staff ...

It's no surprise that the number of digital agencies has grown over the last decade, hand in glove with the growth of digital as a portion of media spending. But while digital agencies have almost ...

When your lawn needs mowing, sometimes you buy a lawn mower, and sometimes you hire someone to mow it for you. In the media agency world, Pathlabs is that hired hand, according to Mario Schulzke, COO ...

SUSSEX, Wis.--(BUSINESS WIRE)--Quad/Graphics, Inc. (NYSE: QUAD) (“Quad”), a global marketing experience company, today announced the expansion of its full-service, integrated media offering, further ...

Since it was founded in 2008, Interpublic’s IPG Mediabrands unit arguably has undergone more change in leadership, organization, product, services and philosophical approach than any of the other ...

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IPG's data unit Kinesso underwent a massive reorg, where many top execs departed. That data unit has been merged with IPG's media agency Reprise, and has been relaunched as KINESSO. KINESSO will ...

In the days when linear TV, print and radio were the primary advertising channels, the key role of a media agency was to understand the media landscape, identify the inventory enabling the client to ...

When the economy cools, companies face a choice: cut broadly or optimize intelligently. Reducing media spend entirely may ...

Mark Penn, the recently installed chief executive at troubled advertising holding company MDC Partners Inc., is realigning some of its agencies and their top leaders. He is creating a still-unnamed ...

Being a social media influencer is not just having a huge fan following or uploading killer content, it is about decoding the complex algorithms to understand how the platform works. Many influencers ...