As a former telecommunications electrical engineer, I come from a profession where analytical analysis and measurements are a necessity when designing a new product. Working for one of the largest ...

The MRC’s Digital Audio Measurement Standards will serve as a primary assessment criteria for those digital audio measurers that seek to have their services independently validated through the MRC ...

Several useful training videos on the proper test and measurement set up for audio quality in portable media devices have been produced by Cirrus Logic and cover the following topics: The basic ...

Audience measurement providers are continually facing challenges keeping up with consumers adoption of newer methods to access media. A recent example was earlier this month when Nielsen Audio ...

LONDON--(BUSINESS WIRE)--Veritonic, the industry’s comprehensive audio research and analytics platform, announced today that AudioPlus is utilizing its audio Attribution and Brand Lift solutions to ...

The audio advertising market is heating up, and investors are getting in on the action. Audio analytics platform Veritonic announced Tuesday it raised $7.5 million in Series A funding, bringing its ...

Audio research and analytics platform Veritonic has struck a business deal with AudioPlus. As such, the company formerly known as Mapp Media is now using Veritonic’s audio Attribution and Brand Lift ...

NEW YORK--(BUSINESS WIRE)--Veritonic, the industry’s comprehensive audio analytics and research platform, announced today that clients can measure the performance of embedded or ‘baked-in’ audio ads ...

BEAVERTON, OR. Audio Precision has introduced its PDM 16 module for the APx500 Series audio analyzers. The new module offers simultaneous acquisition and measurement of up to 16 channels of PDM ...

On August 28, 1922 America’s first radio advertisement was broadcast on New York City’s WEAF. It lasted ten minutes and promoted the Hawthorne Court Apartments in Jackson Heights. The marketers’ gripe ...

When the IAB set out to craft a set of standards for digital audio advertising seven months ago, it wanted to address the challenge of consumers shifting to mobile and to organize the fragmented ...

Clients of Google's audio ad service are getting a new set of analytic tools to measure the impact of their audio advertising, using the online back-channel. The new audio component of Google ...