YAHOO!Finance · 1d
Hot Wheels® and Ferrari Team Up for the First Time in 10 Years to Release a Full Range of Die-Cast Cars and Collectibles
Today at the Nuremberg International Toy Fair, Mattel, Inc. (NASDAQ: MAT) announced a new Hot Wheels® partnership with Ferrari, the legendary luxury car manufacturer, to develop a full range of Hot Wheels products.
toybook · 1d
Hot Wheels and Ferrari Announce Partnership
Ferrari is considered the most prestigious car manufacturer and most successful racing brand in the world. Both brands have collaborated since Hot Wheels debuted in 1968, and together, they have released 26 models. This year’s product line will include limited edition models, RC models, and 1:64 die-cast cars available through major retailers.
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