NEW YORK, Jan. 19, 2021 /PRNewswire/ -- The Local Media Consortium, a strategic alliance of local media companies, and Mather Economics, a leader in audience analytics in the media industry, today ...

This is an abridged version of an article on Northwestern University’s Medill Local News Initiative website. The pandemic and other major news events have helped boost digital subscriptions ...

Newspapers have become more dependent on digital growth as they seek to build sustainable businesses with a mix of advertising and reader revenue. A key goal should be to convert as many website ...

The Local Media Consortium and consulting firm Mather Economics formed a partnership to provide digital subscription services to media companies that belong to the group. The consortium, whose ...

Los Angeles-based MediaPass, the developer of online, paywall software for publishers, said today that it has linked with analytics provider Mather Economics, to help optimize paywall and ...

In this special guest feature, Patrick Smith, Manager of Data Science Services at Mather Economics, discusses the value of the ability to attach digital advertising revenue to the online activity at a ...