Align Cafe opened their doors in June.

At-home Matcha is now a $200 million industry. Dr. Andrew Weil started matcha companies three times. Now, it's finally seeing success as matcha continues to grow in the US.

The matcha trend enters the booze aisle with the introduction of Yoshi — the first premium matcha liqueur, combining the beloved ceremonial tea with a stable oat milk base.

The birthplace of tea is seeking to dominate the global matcha market. Read more at straitstimes.com. Read more at ...

EXCLUSIVE: The company’s interest in the green, tea-based product comes amid volatility in coffee-bean prices and as it looks ...

In June, Houston's restaurant scene gained everything from an all-day cafe to a banh xeo shop.

India proudly marks a remarkable achievement as Chota Tingrai Tea Estate in Assam becomes the first in the country to ...

Consumers are moving beyond Instagram-worthy green drinks and asking where their matcha comes from, who grew it and whether ...

Michelle Yeung walked away from a lucrative software engineering career to open a matcha cafe on Manhattan's Lower East Side.

Assam’s Chota Tingrai Tea Estate launched India’s first commercial matcha, selling its debut batch in Guwahati and marking the country’s entry into the global matcha market.

Tourists buy matcha products at a store in Jiangkou County, Tongren City, southwest China's Guizhou Province, May 29, 2026.

Our cherry matcha cookies combine earthy matcha, melty white chocolate, and chewy, tart dried cherries for a bakery-worthy treat that's cozy and elevated at the same time.