The term "mass customization" sounds like an oxymoron: mass production on the one hand vs. products tailor-made for individual tastes on the other. This conflict is telling--mass customization is very ...

Rules-based modular customization systems like Nike's NIKEiD -- which helped create these Magista football boots -- have allowed consumers to enhance both the personal style and function of what would ...

I was at the flagship Nike Store in Soho last week. The holiday shopping season was in full swing, with crowds of enthusiastic consumers jammed into the sporting goods retailer. Everywhere you looked, ...

Once consumers find they have choices, will they ever go back to mass-produced products? It’s a question that seems simple enough. And there may be no better place to look than the NIKEiD offering of ...

John Hoke, head designer at Nike, gives a candid interview about where footwear is going next. 9 Ways 3-D Printing Makes The World Better At last, the oh-cool at-home manufacturing toy turns into an ...

Sellers of everything from dress shirts to handbags and even consumer packaged goods are discovering the value of letting customers create their own unique products. Retailers use Big Data to present ...