In an era of ad-blockers and spam filters, marketers need relevant, innovative email marketing strategies and tactics to keep subscribers informed and engaged with your brand. That was the key message ...

Chatbots, artificial intelligence, machine learning and virtual and augmented reality may be all the rage in digital experience, but websites and email remain the most common points of engagement ...

Marketo vs HubSpot: Which Is Better? Your email has been sent Compare Marketo and HubSpot to determine which is better for your business. Explore features, pricing, and ease of use, plus get ...

New Marketo Launchpoint Add-on Enables Seamless and Automatic Emails Based on RSS Feeds. MONTREAL, April 7, 2014 /CNW Telbec/ - Digesto, the new Marketo Launchpoint Add-on from Perkuto, enables ...

Pendo has launched Pendo VIA for Marketo, a tool to help Marketo clients better use that firm's capabilities. The product is “a packaged solution that allows owners of the Marketo app to understand ...

Enthusem has integrated its direct mail system with Marketo and claims that it can send paper mail with the same speed and tracking ability as an automated email. Users can trigger a direct mail piece ...

Marketers who use the Marketo automation platform generally laud the company for its features, but the tools aren't perfect. Here are four features Marketo customers have on their wish lists. Marketo, ...

One of the first things the audience was told during the Innovations session was that the roadmap they were showing was subject to change. But there were a few things already in play that we will see ...

This is the first of two posts related to Adobe -- the first one is by Chris Fletcher, and the second one is by me from more of an Adobe-Microsoft partnership standpoint. I know Dreamforce just passed ...

Marketo, the marketing software giant that went public in 2013, is being taken private again: PE firm Vista Equity Partners has acquired the company for $1.79 billion in an all-cash deal. The news ...