Farlow operates as a cultural architect who recognizes that contemporary consumers want authentic relationships.

AI is a new horizon for small-business location-based marketing. You can use the technology to create personalized local ...

Global advertising is exactly as it sounds: marketing campaigns and promotions that extend across locations, jurisdictions, ...

Marketing makes use of the "marketing mix," also known as the four Ps—product, price, place, and promotion. At its core, marketing seeks to take a product or service, identify its ideal ...

There are 3 main methods used to market a business: Advertising Promotion Personal selling A business has to consider the marketing techniques that will be cost effective and least time consuming.

For more information, visit the Zhang Career Center. Student groups and supporting events at WMU Haworth Advertising and promotion student groups include Ad Club and American Marketing Association.

A season-long strategy around NIL ath­letes drove measurable results, increased brand visibility and strengthened com­munity ...

The advertising and promotion major offers the best mix of marketing, communication and business fundamentals to help you land your dream position. Join the more than 2,000 alumni and see where the ...

GoLocal's People on the Move is an update on new hires and promotions across southern New England. If your organization has ...

Chester was most recently executive vice president of promotion & commerce. In his newly expanded role, he will add marketing, digital marketing, artist development, and viral marketing to his ...