We’ll talk about forms of market research and more, as well as some tips to improve each research process to help you master the process of data collection and analysis.

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

Marketing Research Strategy Article Offerings. The goal of a marketing research strategy is to effectively find a way to solve customers' problems in a way that is still profitable. That is why ...

For decades, the Marketing Department has been the recognized leader in the discipline. Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior ...

Major players in the marketing research and analysis services market are Nielsen, Kantar, Ipsos, GfK, Westat Inc., Gartner, Intage Inc, Information Resources, Inc ...

Research & Marketing Strategies Inc. announced multiple promotions within the company. Patrick Fiorenza has been promoted to senior director of research analytics at RMS. He helps clients achieve ...

Dive Insight: McKinsey contributes to a growing raft of research that indicates CMOs are being asked to do more with less while contending with long-standing organizational pressures and the emergence ...

The Kellogg Marketing doctoral program provides rigorous training in the skills required for success as a world-class marketing researcher. This is achieved via coursework, close collaboration with ...