A well-planned proposal will ensure you get the most out of your market research activity. Jyotishman Goswami, marketing frontrunner-NCT at De Montfort University provides 10 key steps to consider ...
Marketing research is at the heart of addressing the four P's of marketing: product, price, place and promotion. That is, the product must satisfy a need, be priced at the right level in a place where ...
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