With many businesses increasing their marketing spend in 2024, spending in the right places is more important than ever. Marketing is about reaching your customers, but this simple definition and the ...

Executives want business impact, not dashboards. Present marketing ROI through revenue influence, efficiency trends and predictability. The post How to demonstrate marketing ROI in a way the C-suite ...

Today, myriad advanced technologies give digital marketers the power to access and influence potential customers across multiple channels and devices. Marketing analytics have also evolved. Business ...

Digital marketing is an indispensable engine for growth. Year over year, big brands allocate a significant portion of their annual marketing budget toward digital channels and—with an ever-increasing ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

How do you solve a problem like MaROIa? It might feel like the hills are alive with the sound of demands to prove ROI, but Will Green investigates why marketers are still struggling, and how they ...

ROI is an important measure of an investment's performance but it has some drawbacks. Reviewed by Margaret James Fact checked by Jared Ecker Return on investment (ROI) is a ratio that measures the ...