Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...

Corporate and marketing communication are two different types of messages created by companies and organizations. Corporate and marketing communication are targeted at distinct audiences with varying ...

Is influencer marketing the future of brand communication? Know how micro-influencers, authenticity, and blockchain ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. Digital marketing and digital transformations are hot ...

Attracting targeted traffic is one of the vital objectives for brands across the world. It is a neverending story of sorts, remaining forever topical for advertisers. For most products, it is now ...

Junior- to mid-level marketers – such as brand managers or marketing managers, or executives taking on a new marketing role – who are responsible for managing advertising efforts Senior executives ...

Nothing in marketing ever truly dies. It evolves, contracts, expands into new forms, and makes room for whatever arrives next ...

The Marketing & Communications Department manages Drexel University College of Medicine's external and internal communications, assists with special events, and oversees the College's websites and ...

Ideal for students who are looking to study the more creative aspects of marketing, with an emphasis on careers in the agency sector, such as digital marketing, public relations and advertising This ...

The nature of marketing communication comes down to one thing –– influencing your target market so consumers feel enthusiastic about what your company offers. Without marketing communication, ...