New report analyzes global marketing spend shifts, industry signals, and measurement priorities shaping marketing ...

Analytics that answer what works now and what will work next. There is no debate that analytics give marketers insight into efficiency and spending in ways that they could not see in the past. However ...

August 9, 2018 -- Columbia, MD -- Merkle, a leading technology-enabled, data-driven performance marketing agency, announced a formal agreement with Cardinal Path, an award-winning marketing analytics ...

ENGLEWOOD, Colo.--(BUSINESS WIRE)--TeleTech Holdings, Inc. (NASDAQ: TTEC), a leading global provider of technology-enabled customer engagement and experience solutions today announced the expansion of ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

Marketers that measure performance through mix modeling or cross-channel attribution alone do not get what they urgently need: a single view of marketing performance, according to Forrester senior ...

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

RESTON, Va.--(BUSINESS WIRE)--Neustar, Inc., a TransUnion company, today announced the launch of its Marketing and Analytics Clean Room. This first-of-its-kind solution combines Neustar and TransUnion ...

Brandon Galarita is a freelance writer and K-12 educator in Honolulu, Hawaii. He is passionate about technology in education, college and career readiness and school improvement through data-driven ...