Not long after Rihanna debuted Fenty Beauty and its whopping assortment of 40 foundation shades, it became clear prioritizing diversity wasn’t just good for shoppers—it was good for business. Shades ...

Add Yahoo as a preferred source to see more of our stories on Google. Martha Stewart is proving that glamour knows no age in her latest MAC Cosmetics campaign, where she trades in baking for a sultry, ...

Add Yahoo as a preferred source to see more of our stories on Google. The Kardashian matriarch stars in a new campaign for MAC’s Studio Fix Foundation, which promises 24-hour coverage in ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Call it the Fenty effect. While Rihanna’s Fenty Beauty shined a light on the importance of makeup brands offering inclusive shade ranges for their complexion products, many other brands have joined in ...