Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif ...

Featuring a strong contemporary wordmark, the Utah 2034 logo was designed to "embrace and unite all communities across the ...

The Metropolitan Museum of Art's new logo. The Metropolitan Museum of Art Logos are a tricky thing to get right. Designed to distill the values of a brand or institution down to a single image, they ...

Following Russia’s attack on Ukraine, McDonald’s sold its Russian business to a regional franchisee with a caveat: He could serve the same food, but he couldn’t use McDonald’s iconic branding to do it ...

Pharmaceutical giant Pfizer has unveiled its most significant brand refresh in about 70 years. It includes a new logo, dropping the blue pill shape for a double helix-inspired mark, which conjures the ...

Fans can trade in their old Mercury gear for newly branded merchandise through a special exchange program at a Phoenix ...

Mazda is hitting the refresh button on its branding for the first time in 28 years with a new logo, opting for a flatter, more streamlined design reportedly optimized for smartphones and digital ...

The battle over the big red M's seems to be over. After nearly two years of fighting in federal court, Members 1st Federal Credit Union and Metro Bank have reached a private settlement to end a bitter ...

Canon-McMillan recently introduced a new mascot and logo. Say good-bye to the old Highlander. Canon-McMillan School District has introduced a new mascot and logo for the start of the school year. The ...