As the retail landscape has become increasingly digital, gamification has evolved from a cool trend to a proven strategy. In fact, a 2023 report estimated the size of the gamification market as more ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

A custom, crafted onboarding message journey is the key to success. Encourage meaningful engagement; don’t hand out discounts ...

Loyalty programs are often recognized as a way to retain customers and let companies showcase their brand values. Yet, in the current economic landscape, the stakes are higher than ever. Marketers and ...

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...

Ignite Retail Technology's platform will allow the retailer to deliver more relevant offers and deepen customer engagement. Today’s consumers want more than discounts—they want experiences that feel ...

Sun care brand Sun Bum is working with rewards platform Rediem on The Bum Club, a loyalty program that netted nearly 14,000 sign-ups during a recent soft launch. The Bum Club looks to trade the ...