Loyalty programs aren’t what they used to be —but retail experts say these six put the customer first instead of simply ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

Without structured loyalty programs, many restaurants lose customers after just one or two visits, despite offering great food and service. This makes reward-driven engagement a crucial strategy.

Loyalty perks such as free stays and upgrades are increasingly important in making travel feasible, per a new Marriott Bonvoy ...

From enhanced store intelligence to personalized apps and integrated online ordering, retailers spent the year shifting from ...

Paid loyalty programs are an increasingly popular way for businesses to retain customers and increase brand loyalty. If you’re thinking about offering a paid loyalty program, you’re not alone.

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.