Welcome to the increasingly popular trend of 'looksmaxxing', where looking ... posted his 'glow-up' – a progressive sequence of before and after pictures – two years ago, it went viral ...

"Looksmaxxing" – young men taking sometimes ... as "a trollish suggestion": somewhere between "a taunt and a dare". After all, some incels "openly encourage suicide among their ranks".

However, there is a new trend on social media known as looksmaxxing, which is setting similar standards for men (we know it's ironic). Before going into what the trend is, here's why we are ...