Liquid I.V.’s Super Bowl ad featured singing toilets to promote hydration, sparking strong reactions online and proving that ...

Commercial breaks often give TV viewers time for a trip to the bathroom — but never quite like this. In a 30-second ad that ...

Liquid I.V. brings a surreal musical moment to the Big Game with its Super Bowl LX spot “Take a Look,” starring singer Ejae, known for her recent work in KPop Demon Hunters. The commercial turns ...

Without using a celeb as a shortcut to engagement, Liquid I.V. saw a better opportunity to drive consumer dialogue through the creative.

The best thing I can say about Liquid I.V. is that I drank a bunch of it before I actually got to reviewing it. With hangovers now settling in after three beers and capable of lasting days at a time ...

Don't Even Think about Taking a Bathroom Break When America's #1 Powdered Hydration Brand Flips the Script on Hydration – It Will Be Must-See Television. LOS ANGELES, Dec. 3, 2025 /PRNewswire/ -- ...

On this episode of Campaign Chemistry, Liquid I.V. CMO Stacey Andrade-Wells joins immediately after the Big Game to give us a behind-the-scenes look at the brand’s journey to its big Super Bowl debut.

Looking for cozy winter vibes and hydration? Liquid I.V said, "say no more." With the brand's latest product launch, staying hydrated during the holiday season just got easier. The newest flavor of ...

Unilever’s hydration powder brand Liquid I.V. talks how it climbed to the third most-sold product during Amazon Prime Day. Liquid I.V. bulked up its marketing strategy for Amazon’s 10 th annual Prime ...

Functional hydration brand Liquid I.V. was one of the best-selling products this Prime Day. (Image courtesy Liquid I.V.) As a result, Prime Day has become a “must-win moment” for many brands. But with ...