LinkedIn is a highly popular social networking site for professional and career development. Microsoft bought the website for $26.2 billion.

LinkedIn is now using profile data to show businesses just who is visiting their websites. A new LinkedIn Website Demographics tool, announced Thursday, July 26, allows companies to see data about who ...

LinkedIn is simplifying action tracking with a new tool called Website Actions. This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting ...