NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...
TV News Check on MSN
Programming everywhere to explore the next age of television at NAB Show ’26
TV industry and content leaders from across broadcast, cable, streaming and social media will share strategies for program ...
This capability allows advertisers to plan campaigns based on deduplicated reach across platforms, delivering more cost-effective campaigns, and avoiding wasted ad spend.
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