Large brands are well-known for adding new products to their portfolios. The Coca-Cola Company started with one product and expanded its line to more than 500 brands worldwide, including Sprite, Fanta ...

Product line pricing refers to the practice of reviewing and setting prices for multiple products that a company offers in coordination with one another. Rather than looking at each product separately ...

Opinions expressed by Entrepreneur contributors are their own. Expanding a product line and scaling a business can be a challenging but rewarding process. Nevertheless, it is a complex process that ...

What will they do in the wake of New Line's disappearance? The absorption of the high-powered label into the Warner Bros. fold is triggering a radical shake-up among foreign distributors who had ...