CHICAGO — The Quaker Oats Co. is expanding its Life cereal portfolio with the launch of Mighty Life, a new multigrain cereal the company said is geared toward meeting the “growing consumer demand for ...

Life Cereal, entering the functional foods realm with a Mighty Life line, has teamed with first-aid brand Welly for limited-edition bandages. Mighty Life, launched earlier this year by PepsiCo-owned ...

I’ve written before about nostalgia being all the rage these days in advertising. Legacy brands seem to be upcycling earlier messaging in hopes of tickling our collective memory banks in a wistful way ...

Remember the iconic commercial that featured picky eater Mikey, who takes a bite of Life cereal, and likes it? Well Mikey grew up years ago and Quaker Oats Company finally is looking for a new child ...

Remember the old Life cereal television commercials? Two kids sit at the breakfast table, looking warily at a bowl of Life cereal that their Mom had placed before them. "What is this stuff?" one of ...

When rumors spread around the playground in 1979 that Mikey, the kid from the Life cereal commercial, had been killed from a fatal mix of Pop Rocks and Coca-Cola, I thought only of myself. Here was ...