What makes a great font for a smartphone? Aside from legibility, is it its simplicity, its brand recognition, or the way it influences people's feelings toward the product? From neutral and casual, to ...

For a company like Airbnb whose growth hasn’t depended on traditional marketing, its products are its brand. A Super Bowl commercial isn’t as important in spreading the word about Airbnb as the ...

Have you read a “Hunger Games” book? Sipped Welch’s grape juice? Watched kids’ shows on PBS? Then, probably without knowing it, you have enjoyed the work of Chank Diesel. Diesel — whose legal name is ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Mike Carolos Turn ...

When most people encounter a San Francisco streetcar, they see their commute to work or a ride home. Emily Sneddon saw poetic beauty. More specifically, the designer fell for the Dijon-colored ...

The font Blooming Elegant is admired for its loping, cursive lettering, described by its creator as “playful” and “super flirty.” A download for personal use costs $17. On Wednesday, the font’s ...

A great font makes a huge difference when it comes to capturing people’s attention, whether it’s a potential customer or making an internal training exercise look more interesting. With countless ...