If you’re like most marketers, you’re always looking for ways to improve the value of your lead generation efforts. While there are a variety of ways to do this, one of the most effective approaches ...

The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to the “2024 Lead Nurturing & Acceleration Benchmark Survey” believed their lead ...

B2B buyers are becoming more like B2C consumers in the way they shop and buy products and solutions. Instead of waiting for an invitation, they’re starting the buying journey on their own, gathering ...

As a subject matter expert on digital marketing in the B2B demand creation space, clients frequently ask for my opinion and recommendations on how best to optimize their lead nurturing program ...

If Goldilocks left the forest and went into the wonderful world of marketing automation, she might experience a sense of déjà-vu. When it comes to lead nurturing some programmes start out too hard and ...

Lead nurturing sounds simple, right? Set up an email drip campaign that gives new prospects more detail about what products you offer and what problems you solve. Done. And as you get more complex, ...

One of the most reliable levers for revenue growth sits early in the guest journey – in how a hotel engages people who have ...