As a subject matter expert on digital marketing in the B2B demand creation space, clients frequently ask for my opinion and recommendations on how best to optimize their lead nurturing program ...

B2B buyers are becoming more like B2C consumers in the way they shop and buy products and solutions. Instead of waiting for an invitation, they’re starting the buying journey on their own, gathering ...

The “Live in 45” strategy and implementation program takes place through a 6-week guided implementation of an actual campaign that each participant will develop for their company. Between sessions, ...

Lead nurturing sounds simple, right? Set up an email drip campaign that gives new prospects more detail about what products you offer and what problems you solve. Done. And as you get more complex, ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Are you a print subscriber? Activate your account. By Kurt Kaufer - 3 hours 7 min ago By Alexandra Jardine - 3 hours 7 min ago By Jon Springer - 4 hours 7 min ago By Ethan Jakob Craft - 4 hours 7 min ...

The marketing team had become very good at creating responses to multi-channel marketing programs. So good in fact, that the top of the sales funnel overflowed with leads to the point that it was ...

Lead nurturing is perhaps the most important part of the customer journey. It’s essentially building relationships with potential clients even if they’re not currently looking to buy a product or ...

If your company's mission is to improve ROI, you probably invest countless hours in generating qualified leads. But, despite these efforts, your organization might struggle to generate the desired ...

One of the most reliable levers for revenue growth sits early in the guest journey – in how a hotel engages people who have ...

Even with pressure to close deals in a looming recession, the emphasis should still be on nurturing buyers, and not selling them. B2B companies often have a longer sales cycle due, in part, to the ...