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Lego makes record sales as bid to ‘stay relevant’ sees F1 and Nike tie-ups
Lego has made its highest ever sales as the toy giant said it was outpacing a declining market, and working hard to “stay ...
This is Money9d
Lego posts bumper profits as it hopes tie-ups with Nike and Formula 1 will help it 'stay relevant'
Tie-ups with Nike and Formula 1 will help Lego ‘stay relevant’, the company said yesterday, as it revealed bumper profits and record sales for last year. The world’s biggest toymaker said ...
The Independent10d
Lego makes record sales as bid to ‘stay relevant’ sees F1 and Nike tie-ups
From reproductive rights to climate change to Big Tech ... Lego to partner with the racing group, with new sets due to be launched this year, while a tie-up with sports brand Nike is also ...
BreakingNews.ie10d
Lego makes record sales as bid to ‘stay relevant’ sees F1 and Nike tie-ups
Lego has made its highest ever sales as the toy giant said it was outpacing a declining market, and working hard to “stay relevant” amid new brand tie-ups with Nike and Formula 1. The Danish ...
London Evening Standard10d
Lego makes record sales as bid to ‘stay relevant’ sees F1 and Nike tie-ups
A strong interest in Formula 1 encouraged Lego to partner with the racing group, with new sets due to be launched this year, while a tie-up with sports brand Nike is also in the making.